A certain way to drive visitors to your site is using article directory submission, but only if you do it right.

A frequent mistake made by many in article marketing is making the assumption that more is always better.  If making an article directory submission here and there in a slow and steady stream is valuable for gaining traffic and valuable backlinks, then it seems multiplying that article marketing strategy greatly would produce astonishing gains.

This familiar assumption is where many article marketing beginners go wrong.  If it is overdone in a massive capacity, you stand to make possibly very little search engine gain, or maybe even lose the position you have.  Proper article marketing requires patience.

Article directory submission has a proven method that works.  You want to stick with effective article marketing strategy.  Tons of content in a short time appears "unnatural" to Google, and they frown on it.

If you launch a new site on Friday, February 1, it is highly unlikely you would be equipped for it to go live loaded with heaps of new content.  That appears very unnatural to Google, and they get suspicious.  Their algorithm methods are on to that "trick."

When Google sees a site "pop up" like that with bunches of new content, they raise an eyebrow.  If it is duplicate content as well, you pretty much just wasted your time.  If you do it right in the beginning and develop good habits, you will reap the rewards over time.

There are right and wrong article directory submission steps.  Let's imagine you started a new site today.  Here are a few things you should and should not do.

Positive article marketing steps:

1. Submit 5 or 10 fresh original content articles to your new website at the outset.  Private label rights material is okay if you have it rewritten or rewrite it yourself.  Fresh, new, and unique content is best.
2. Submit additional original content articles daily for 5 to 10 days (depending on how many you added in step 1) to an article directory such as 123ArticleSoup.com.  Backlink each article directory submission to its on site sister article in the resource box.
3. After that is accomplished, go back and add a couple or so new original articles to the website.
4. Submit article directory submissions once again, this time to the on site articles added in step 3, backlinking in the resource box again.
5. Continue this strategy routinely on a regular basis.
6. It is important to use new original content for each article. Rewritten content is acceptable if it passes Dupe Cop and Copyspace.  You do not want to be penalized for duplicate content.

Negative article marketing steps:

1.  Don't submit a huge volume of article content to your website all at once.
2.  Don't submit duplicate content. If you use PLR content or previously submitted articles, at least rewrite them or have them rewritten for you.
3. Article directory submissions in huge quantities using bulk submission services appear unnatural.  Keep it under control, maybe 10 or so per day.
4. Submissions to multiple directories are perfectly acceptable, but don't let it get out of hand. Submit original articles or rewritten ones that pass copy inspection.

These are just a few things you should consider when planning your article marketing strategy.  Make note of the following:

• Original quality content is king; duplicate content is not.  Use your time and energy for more profitable business strategies.
• Article marketing submission strategy should be implemented so that it appears natural to the search engines; bulky massive submittals do not meet these criteria.
• Use effective and lucrative keywords for your resource box backlink text.
• If you want to achieve, and maintain, top ranking on all of your sites, article marketing must be continual.  You do not only work at article marketing in the beginning; you do it ongoing.  Those that achieve the highest search engine rankings are those that implement this in their article marketing strategy.

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